The China Perfume Market is witnessing steady expansion, driven by rising disposable incomes, rapid urbanization, and growing awareness of personal grooming among young consumers. Increasing influence of social media, celebrity branding, and premium lifestyle trends is accelerating fragrance adoption across tier-1 and tier-2 cities. E-commerce platforms and digital marketing are strengthening product accessibility, while international and domestic brands focus on premiumization, niche fragrances, and innovative scent profiles.
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