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How iTunes Paved the Way for Apple’s Digital Media Empire | #itunes

How iTunes Paved the Way for Apple’s Digital Media Empire

How iTunes Paved the Way for Apple’s Digital Media Empire

When Apple launched the iTunes Music Store in 2003, it wasn’t simply reacting to change—it was leading it. In the wake of the dot-com bubble burst and rampant music piracy, the iTunes Store arrived as a beacon of hope for an industry in freefall.